MEET ROSIE

Rosie was first introduced during World War II as "Rosie the Riveter" -- a symbol of the new freedom women found when they left their traditional roles to join the war effort. Today, Rosie continues to stand for a woman's ability to choose her own path in life -- and that includes being able to plan if and when to have a child.

Emergency contraception (EC) offers today's Rosie -- an everyday woman trying to balance her goals and responsibilities -- a second chance to prevent an unintended pregnancy.

Rosie is a strong, independent woman who makes her own destiny. That's why she is the perfect "posterwoman" for EC. Rosie would back up her birth control with EC -- and keep it in her medicine cabinet, just in case.